E-Commerce Content Manager (m/f/d)

München

Full-time

Permanent employee

Bogner

You and BOGNER – our formula for success in the future! Our passion for sports fashion, our focus on forward-looking technology and our commitment to the highest quality have driven us to give our very best every day for more than 90 years. And we want to get even better – with you!

Become part of BOGNER and bring your unique strengths to our shared adventure.

Your terrain

Planning, preparing, executing, and distributing email and newsletter campaigns, as well as continuously optimizing them with regard to performance, target audience engagement, and conversion.
Conducting and evaluating A/B tests in email marketing (e.g., subject lines, content, layouts, send times, and call-to-actions) and deriving data-driven optimization measures.
Analyzing relevant newsletter KPIs (e.g., open rates, click-through rates, and conversion rates) and continuously developing and improving our email communication.
Technical maintenance, preparation, and publication of content (images, text, video) on our commerce platform (Salesforce Commerce Cloud), while ensuring a consistent and brand-compliant presentation across all digital platforms.
Ensuring the performance, quality, and functionality of all online content, as well as conducting A/B tests and KPI-based analyses for continuous conversion optimization throughout the customer journey.
Monitoring and integrating new AI developments into the online shop (e.g., AI-supported search/product discovery, content creation, and content optimization) and identifying opportunities to enhance and optimize the online shop.
Analyzing performance data using web analytics tools (e.g., Google Analytics) and deriving data-driven recommendations for content and user experience, while taking SEO requirements into account.
Taking ownership of the configuration, management, and continuous optimization of onsite search (including ranking logic, synonyms, filters, zero-result handling), as well as further developing navigation and recommendation logic.
Coordinating with internal departments and managing collaboration with external agencies and service providers.

Your talents

Bachelor's degree or equivalent qualification in Marketing, E-Commerce, Media, Communications, or a related field.
Proven experience in email and newsletter marketing, including campaign creation, execution, and performance optimization.
Hands-on experience with email marketing platforms, A/B testing methodologies, newsletter analytics, and KPI tracking.
Professional experience in content management or digital marketing, preferably within an e-commerce environment.
Strong analytical skills with experience using web analytics tools such as Google Analytics, combined with a solid understanding of SEO and content optimization.
Experience with onsite search, navigation, and recommendation solutions is a plus.
Interest in emerging AI technologies and ideally first practical experience with AI-driven e-commerce tools, such as personalization, search, and content generation.
Excellent eye for visual presentation, compelling content, brand consistency, and user experience.
Structured, independent, and proactive working style with strong stakeholder management and project coordination skills.
Fluent German and good English language skills.
Enthusiasm for fashion, lifestyle, and digital commerce.

Our support

Work in our modern headquarters in Munich, Berg am Laim, featuring a rooftop terrace and an in-house barista bar.
Enjoy a dynamic work environment characterized by respectful collaboration and teamwork.
Benefit from 30 days of vacation and the option for additional workation stays, supporting a healthy work-life balance.
We value personal interaction within the team and complement this with the opportunity for mobile working, providing a balanced level of flexibility.
Personal and professional development opportunities are an integral part of our culture.
Wellpass benefit – flexible access to sports, wellness, and fitness activities tailored to your lifestyle.
Attractive mobility solutions provide the flexibility you need in and around Munich.
We subsidize your company pension scheme.
And be prepared for many more attractive benefits.

Contact

Bogner Commerce GmbH
Neumarkter Str. 75, 81673 München

Doris Birkmeier
career@bogner.com

https://www.bogner.com/de-de/unternehmen/karriere.html

About us

Welcome to the world of elegant sportiness: since 1932, BOGNER has stood for alpine luxury and an unmistakable look, both in the mountains and in the city. Our DNA is shaped by a passion for sports fashion, a focus on forward-looking technologies, and a commitment to the highest quality. Inspired by our heritage, we place great value on a pioneering spirit, performance, and the courage to break new ground. A team spirit driven by sport, endurance and determination are integral to our corporate culture. With our high-quality product range and carefully crafted campaigns, we offer customers a unique shopping experience in BOGNER stores and online worldwide.